Clarity Benelux
PR & Marketing Agency for B2B Tech
We are a global digital marketing and communications agency, providing fearless marketing and consultancy to the world’s most progressive companies. We match data-driven science with human ingenuity to expand our full-funnel, specialist services and expertise. Our vision is to accelerate positive change and impact across the world - and we’re proud to be driving us all towards a healthier, equitable and prosperous future. 100 personnes dans leur équipe
Parle Néerlandais, Anglais
46 projets dans leur portefeuille1 collaboration lancée sur Sortlist
Travaille à distance à travers le monde
Membre Sortlist depuis 2021
Fondée en 2013
3 prix décernésOuvrir site web
Services
10 services offerts par Clarity Benelux
Description A successful brand strategy is fundamental to gaining majority market share. But in competitive and crowded categories brands can easily fall into the trap of imitative or over-used branding. That’s where we come in. Our brand strategy services put your target audience at the heart of your brand strategy for optimal results. By utilising the latest marketing sciences we understand how your audience behaves, thinks and feels, while keeping your business objectives front and centre.Compétences en Image de marque & branding (21) Corporate IdentityBrand StrategyBrand IdentityBrand DevelopmentEmployer BrandingCorporate BrandingOnline BrandingDigital BrandingBrand DesignBrand Consulting+11Projets en Image de marque & branding (13) Avis clients en Image de marque & branding (2) Isabelle Kuper-BorsboomEni BejkoClients en Image de marque & branding (4) CitrixLogiciels et services informatiques | nationalMoonbug EntertainmentÉvénements et Spectacles | internationalStreetbeatBanque et Finance | internationalMonzoBanque et Finance | national
En savoir plus sur Image de marque & brandingDescription In any sector or industry, reputation is everything. We have years of experience dealing with start ups to titans and everywhere in between, delivering powerful communication campaigns and consultancy that creates true impact. Our agile approach sets us apart - staying on top of trend cycles with the best media and industry contacts we are on hand for any issue or challenge you may face. We combine the science of data with the magic of storytelling to deliver pristine messaging across every channel and hit your business goals. Get Clarity today.Compétences en Relations publiques (RP) (14) Public RelationsPublic AffairsMedia TrainingPR StrategyOnline PRpublic relations prPR CampaignsPR CoachingInternational Public RelationsPress Kit+4Projets en Relations publiques (RP) (28) Avis client en Relations publiques (RP) (1) Marloes DerksClients en Relations publiques (RP) (4) Henkel Consumer BrandsProduits ménagers | internationalImprobableJeux videos | internationalOwl LabsInternet | internationalGlobal ConsultancyConseil en management | international
En savoir plus sur Relations publiques (RP)Description At Clarity, we offer comprehensive ghostwriting and copywriting services tailored to meet the needs of marketers looking to elevate their brand's communication strategy. Here’s how our team can support your marketing initiatives: Thought Leadership: * Thought Leadership Articles: Our team crafts insightful articles under your name, positioning you and your executives as thought leaders in your industry. These pieces are designed for publication in industry journals, blogs, and online platforms. * Whitepapers & eBooks: Whether you're considering an in-depth whitepaper or a concise eBook, we assist in outlining, writing, and editing content that reflects your unique insights and experiences. * Speeches and Presentations: From keynote speeches to internal presentations, we create compelling scripts that captivate and influence your audience. Copywriting Services: * Website Content: We write clear, persuasive, and SEO-optimized copy for websites, aligning with your brand’s voice to enhance user engagement. * Case Studies: In collaboration with you and your clients, we develop case studies that effectively communicate your added value, build trust and drive conversions. * Email Campaigns: We design email content that resonates with your audience, encourages engagement, and nurtures leads through your sales funnel. PR and Communication Support: * Press Releases: We craft press releases that grab media attention and clearly convey your newsworthy announcements. * Brand Storytelling: We develop narratives that connect emotionally with your audience and reinforce brand loyalty. * By leveraging our expertise in ghostwriting and PR, we ensure your brand’s messaging is consistent, impactful, and tailored to meet your strategic objectives. Let's collaborate to create content that informs your target audiences and inspires action. We combine data with creative thinking: Our content team can provide support from conception through to production. We ideate and propose content that plugs the gap between you and your competitors as part of a strategic roadmap. Our experienced strategists—in collaboration with the SEO team—gather insights and data to ensure every piece of content is tailored to your audience with maximum visibility. Our creatives ensure every output is engaging, informative and impactful—helping your brand stand out on site, across social feeds and so much more. Collectively, we fuse our quantitative expertise with unrivalled creativity to give you the original content you need.Compétences en Rédaction et traduction (9) Content WritingTranslation ServicesOnline ContentDigital CopywritingContent CurationContent EditionCreative WritingNarrative CopywritingLocalized ContentProjets en Rédaction et traduction (3) Clients en Rédaction et traduction (3) StreetbeatBanque et Finance | internationalOpenFinLogiciels et services informatiques | internationalRapydBanque et Finance | international
En savoir plus sur Rédaction et traductionDescription As the world around us is getting more complex, reputation management is becoming the number one priority in Corporate Communications. Any strategy has to be carefully designed to incorporate both short and long-term impact and manage friction, opportunity, and change all at the same time. To accommodate the interests of various stakeholders - from customers and staff to government and investors, Corporate Communications has to see the world through a wider multi-channel and diverse audience lens than before: media, policy, digital, stock markets, consumers and NGOs all impact each other. Only then can Corporate Communications protect, enhance and advance the reputation of an organization.Compétences en Communication corporate (3) Internal CommunicationPublic AffairsCrisis communicationProjets en Communication corporate (25) Clients en Communication corporate (4) Owl LabsInternet | internationalGlobal ConsultancyConseil en management | internationalMoonbug EntertainmentÉvénements et Spectacles | internationalWagestreamBanque et Finance | national
En savoir plus sur Communication corporateDescription At Clarity, our approach to Digital Strategy services is centered around understanding and aligning with your unique business goals and challenges. We begin by conducting a comprehensive analysis of the current digital landscape and your market positioning. This involves in-depth research and data-driven insights to identify opportunities for growth and innovation. We collaborate closely with you and your team to develop a tailored digital strategy that integrates seamlessly with your overall business objectives. Our work focuses on leveraging the latest technologies, optimizing digital channels, and enhancing user experiences to drive engagement and conversions. Throughout the process, we emphasize flexibility and scalability, ensuring that the strategy can adapt to evolving market conditions and technological advancements. Our team of experts continuously monitors and refines the strategy and its execution, using data-driven insights to make informed choices. Ultimately, our goal is to empower you to make sustainable impact to achieve growth.Compétences en Stratégie digitale (6) Online MarketingInbound MarketingDigital AnalyticsDigital Marketing StrategyTraffic AcquisitionDigital ExpertiseProjets en Stratégie digitale (16) Clients en Stratégie digitale (4) ImprobableJeux videos | internationalAbusixLogiciels et services informatiques | internationalWagestreamBanque et Finance | nationalXpeditionLogiciels et services informatiques | national
En savoir plus sur Stratégie digitaleDescription At Clarity, we specialize in developing comprehensive content strategies that align with your business goals and resonate with your target audience. Our approach is holistic, ensuring that every piece of content serves a purpose within your broader marketing strategy. Understanding You and Your Goals: We begin by gaining a deep understanding of your business objectives, target audience, and unique value propositions. This foundational knowledge allows us to tailor a content strategy that directly supports your goals. Content Audit and Gap Analysis: Our team conducts a thorough audit of your existing content to assess its effectiveness. We identify gaps and opportunities, ensuring that your new content strategy is built on a solid foundation. Developing a Content Plan: We create a detailed content plan that outlines the types of content (such as blogs, bylines, whitepapers, newsletters, social media content) that will best engage your audience. Each piece is designed to move your audience through the buyer’s journey, from awareness to conversion. Content Creation and Distribution: Our team not only creates high-quality content but also develops a distribution plan to ensure it reaches your audience through the right channels, at the right time. This includes leveraging social media, email marketing, and partnerships.Compétences en Stratégie de contenu (7) StorytellingShareable ContentBlogging StrategyContent AdvertisingTarget Audience DefinitionMultilingual ContentThought Leadership ContentProjets en Stratégie de contenu (18) Clients en Stratégie de contenu (4) Henkel Consumer BrandsProduits ménagers | internationalImprobableJeux videos | internationalCitrixLogiciels et services informatiques | nationalLeading Freight CarrierLogistique & Supply Chain | international
En savoir plus sur Stratégie de contenuDescription Experts in Your Paid Search Platform: Google Ads Google Shopping Microsoft Bing Ads AND Your Paid Social Platform: LinkedIn Ads Facebook Ads Instagram Ads YouTube Ads Spotify Ads Paid Competitors Analysis It's essential for brands to keep an eye on the competition. Are your competitors engaging in PPC? If the answer is yes, then analysing their ads will provide invaluable insight into what can work for you. And if they aren’t actively paying to push their products and services, the stage is set for you to dominate the market. We’ll start by benchmarking your historic performance against rivals to unlock quick wins and avenues to larger successes. Then we’ll dive into the conversion performance of your website. Results assessment and reporting An advertising campaign can't be deemed successful without proper metrics for assessment. These metrics should be established from the start, and aligned with the campaign's key performance indicators (KPIs). We concentrate on measuring the metrics and KPIs that are most important to you, enabling you to make the right decisions based on data. Our reporting aims to provide actionable insights and recommendations, rather than raw statistics devoid of interpretation. Data and Agency Creativity Combined in a Solid Strategy We implement a variety of effective strategies to drive brand awareness and generate high-quality leads that meet client objectives. By using data to refine and optimise our approach, we deliver outstanding results that help you stand out in a crowded social media landscape.Compétences en Publicité en ligne (10) RetargetingSEADigital AdvertisingPerformance MarketingSearch Engine AdvertisingPaid MediaROI OptimizationSEO AdvertisingWebsite AdvertisingSocial Media AdvertisingProjets en Publicité en ligne (4) Clients en Publicité en ligne (4) ImprobableJeux videos | internationalCellPoint DigitalBanque et Finance | internationalBlue Marine Foundation (BMF)Sans but lucratif | internationalUnknownLogistique & Supply Chain | international
En savoir plus sur Publicité en ligneDescription Growth through Content Our content strategy is driven by a clear mission, objectives, and goals. We focus on creating intent-matching content that targets relevant queries and fills existing gaps. By blending creativity with data, we craft content that stands out with a competitive advantage. Our approach includes driving links through effective SEO and content marketing strategies. Technical Optimization We enhance your site's performance with additional technical and infrastructure optimizations. This involves optimizing existing content using insights from comprehensive data analysis across all teams. We apply technical best practices to ensure an exceptional user experience. Our process includes issues and opportunities discovery, identifying target keywords, mapping them against your site, and addressing high-priority technical fixes. We also troubleshoot user experience issues to enhance site functionality. Collaborative Web Page Creation To achieve your digital goals, we believe in a collaborative and cyclical web page creation process. Your in-depth industry knowledge is crucial in forming hypotheses, which we develop into actionable recommendations based on keyword, competitor, and audience research. For essential pages, we advocate for message testing, and for all pages, we continuously test and analyze performance. A Topic Cluster Approach While there's a limit to the SEO you can apply to product or service pages, our topic cluster approach to long-form content allows us to delve deeply into content creation that meets user intent. This strategy builds backlinks and, through internal linking, provides Google with the necessary context to elevate the rankings of your entire site. Expanding your content, ensuring proper internal linking, and maintaining regular updates are critical to success.Compétences en Référencement naturel (15) Search Engine OptimizationLocal SEOLink BuildingSEO AuditSEO StrategyTechnical SEOSEO ConsultingOnline SEOWebsite SEOSEO Ranking+5Projets en Référencement naturel (7) Clients en Référencement naturel (4) AbusixLogiciels et services informatiques | internationalLeading Freight CarrierLogistique & Supply Chain | internationalXpeditionLogiciels et services informatiques | nationalRapidMinerLogiciels et services informatiques | international
En savoir plus sur Référencement naturelDescription Navigating the fast-moving world of marketing can be daunting. You need a trusted, full-service marketing agency with integrated expertise to help you reach your business goals. That’s what sets us apart. Our team of industry experts work in tandem to seamlessly suit your ambitions. We combine the power of technology with human ingenuity to drive results through insightful, creative and measured digital marketing campaigns.Compétences en Marketing (14) Communication StrategyReputation ManagementMarketing StrategyB2B MarketingData Driven MarketingMultichannel MarketingMarketing ConsultingMarketing AnalyticsSustainable MarketingMarketing Services+4Projets en Marketing (13) Clients en Marketing (4) ImprobableJeux videos | internationalLearnosityÉducation | internationalAbusixLogiciels et services informatiques | internationalXpeditionLogiciels et services informatiques | national
En savoir plus sur MarketingDescription Clarity’s social media services have creativity at the core. It’s no longer enough to show up and post the same thing on social media that you’re posting everywhere else. Brands are fighting the psychological need for dopamine created by a mobile-users access to infinite scroll. Consumer expectations mean you have to regularly create and post content that is exciting, on-brand and optimized for each platform. The diversity and global nature of Clarity teams means we’re primed for creative social media strategies that meet the needs of modern consumers.Compétences en Réseaux sociaux (9) Social Media MarketingSocial Media AnalysisSocial Media ContentSocial Media ServicesSM AnalyticsSocial Media TrainingSocial Media MonitoringSocial Media PlanningSocial Media ConsultingProjets en Réseaux sociaux (5) Clients en Réseaux sociaux (4) Henkel Consumer BrandsProduits ménagers | internationalCitrixLogiciels et services informatiques | nationalLeading Freight CarrierLogistique & Supply Chain | internationalTrilith StudiosÉvénements et Spectacles | national
En savoir plus sur Réseaux sociaux
Équipe
100 membres dans l'équipe de Clarity Benelux
HistoireWe are a global digital marketing and communications agency, with strategic expertise in corporate communications, PR, digital experience, and public affairs. Our technology-driven solutions drive global influence with a local perspective across EMEA, North America, and APAC.
Récompenses
Clarity Benelux a été récompensé 3 fois
Google Partner2020-01-01Partnership
Dutch PR Award2024-04-01NGO
European Excellence Awards 20232023-12-01NGO
Avis clients
3 Avis clients pour Clarity Benelux
5/5
(3 avis clients)
IK
Isabelle Kuper-BorsboomHead of Corporate Communications chez ENGIE
ServiceImage de marque & branding
SecteurEnergie et Pétrole
Clarity is een strategische partner die helpt onze communicatiedoelen te behalen. Het team is vriendelijk, toegankelijk en professioneel. De kansen die Clarity signaleert in de media helpen ons merk en onze reputatie verder te versterken via public relations en strategisch advies.
EB
Eni BejkoProject Manager chez Euronics, LIFE EPICS
ServiceImage de marque & branding
SecteurGouvernement et administration
Through the LIFE EPICS project, Euronics aims to promote circularity in consumer electronics. We're very happy with Clarity’s support and advice in developing a distinguishing campaign identity to help communicate our vision and achieve our goal of reducing electronic waste in six European nations.
MD
Marloes DerksSenior woordvoerder chez Kansspelautoriteit
ServiceRelations publiques (RP)
SecteurGouvernement et administration
“Dankzij de voortvarende aanpak van Clarity met onder meer een onderzoek onder de doelgroep en de inzet van influencers zagen we tijdens de campagneperiode meer verkeer richting onze informatiepagina’s over veilig gokken. Zo hielp Clarity ons bij ons uiteindelijke doel: het vergroten van het bewustzijn onder jongeren over de gevaren van sportgokken.”
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