Labbrand Malaysia
Insight-Led Brand & Business Innovations | Research | Strategy | Naming | Design | Experience
Welcome to Labbrand Malaysia – where cultural understanding and strategic thinking meet to create outstanding brand and business innovation. Our agency is located right in the heart of KL’s Golden Triangle where the pulse of Southeast Asia’s development beats strong. At Labbrand, we believe ideas are powerful, and branding brings ideas to life and optimizes the impact. Our goal is to federate people as a community around the belief together with our clients and partners to guide them through the branding journey. With the expertise in Research, Strategy, Naming and Design, Labbrand enables clients to build impactful brands and make a difference in the market. Today, the company has successfully grown into a multinational consulting corporation operating from 5 global offices in Shanghai, Paris, New York, Singapore, and Malaysia. With a robust portfolio and a dynamic global team, Labbrand is recognized around the world as an industry leader and a trusted partner for renowned brands across all industries. Confident in our Asian origin, we are excited to witness Asia become an epicentre of global innovations, and that localized branding efforts are impacting brands all around the world. 88 personnes dans leur équipe
Parle Anglais, Chinois, Malais, Français, Indonésien
17 projets dans leur portefeuilleMembre Sortlist depuis 2024
Fondée en 2005
7 prix décernésOuvrir site web
Services
9 services offerts par Labbrand Malaysia
Description Since 2005, we have helped dozens of clients in the FMCG sector, especially in Food, Beverages, Beauty, Personal Care and Consumer Electronics, covering all levels of innovation: DISRUPTIVE INNOVATION: We help our clients identify new growth opportunities, unmet needs and develop their innovation roadmap. Market Research | Expert Interviews | Customer Segmentation | Market and Business Opportunity Sizing | Internal Stakeholders Workshop | Innovation Pipeline Roadmap EXPANSION INNOVATION: With our cross-functional capabilities, we enable our clients to seize market opportunities and adapt to the specificity of local environment, evolving user behaviors and changing environments. Market & Consumer Lifestyle Research | Consumer Ethnography | FGDs | Brand & Product Concept Development | Naming and Identity Design Prototyping | Packaging Design | Co-creation Workshop with Consumers | Go-To-Market Strategy SENSORY RESEARCH INNOVATION: We have unique tools set to enable our clients to unveil the deepest consumer insights on their sensory relation with products, and provide strategic frameworks to make brand and communication decisions. Cultural Trend Research | Prospective Research | Consumer Imaginaries Mapping | Sensory Mapping | Olfactive Research | Color Research | Taste Research | Semiotic Research | Brand Positioning Strategy | Product InnovationCompétences en Innovation (16) PrototypingBusiness IntelligenceInnovation ConsultingOpen InnovationInnovation ManagementGlobal InnovationDisruptive InnovationDesign InnovationInternational InnovationNew Product Development+6Projets en Innovation (7) Avis client en Innovation (1) Carmen LamClients en Innovation (4) PorscheAutomobile | regionalAudiAutomobile | internationalGUCCILuxe et Joaillerie | internationalFRIESLAND CAMPINAAlimentaire | regional
En savoir plus sur InnovationDescription STRATEGIC DESIGN SOLUTIONS THAT BRING YOUR BRAND TO LIFE Labbrand is a leading global design agency, we are the strategic partner of businesses, enterprises and organizations to deliver integrated solutions that bring your brand ideas to life and drive growth with market impact. Labbrand’s holistic approach on Design combines the expertise of identity, packaging, communication, innovation and experiential practices to help businesses lead authentically, evolve and transform strategically in the market. BRAND DESIGN Brand Design transforms the business strategic vision into distinctive and purposeful representations of the Brand. Drawing from our integrated design practice, we create exceptional Brand Design solutions that land your strategic objectives with relevance to the market behaviors and cultural perspectives. Integrated Design Strategy | Brand Signature | Visual System | Motion Identity | Brand Character | Brand Applications | Brand Book and Style Guide PACKAGING DESIGN Our Packaging Design solutions take a comprehensive approach, considering every aspect of the packaging experience, from the way it looks and feels to the messaging it conveys. Portfolio Design Strategy | Packaging Design Architecture | Packaging Concept | Packaging Design System and Extension | Co-Branding and Limited Editions | Packaging Style Guide COMMUNICATION DESIGN Communication Design delivers the brand idea through compelling experiences and narratives, the audience is engaged in the brand message to build the desired associations. Brandvertising | Communication Campaign | Campaign Concept and Key Visualization | Campaign Toolkit | Employee Engagement | Print, Digtal and Merchandising | Editorials and Publication EXPERIENTIAL DESIGN Our integrated approach to design brings to life the essence of the brand within both physical and digital realms. Igniting conversations through rich product experience and unprecedented collaboration. Brand Character Design | IP Design | Co-branding Design | Pop-up Store Design | Wayfinding System INNOVATION DESIGN We take a brand-led approach towards innovation, supporting our client’s growth strategies through a human-centric approach, turning culturally relevant ideas into innovative product or service solutions/brands, that resonate with target customers and end consumers. Innovation Design Strategy for Go-To-Market | Co-Creation Workshops | Brand and Product Concept | Product Packaging Innovation | Cultural Design Innovation | Design PrototypingCompétences en Publicité (5) Advertising CampaignFull-ServiceAdvertising ProductionDigital Media AdvertisingMulti Channel AdvertisingProjets en Publicité (4) Clients en Publicité (4) LONGiEnergie et Pétrole | internationalGUCCILuxe et Joaillerie | internationalCoca-Cola & PorscheBoissons | internationalETROAccessoires & vêtements | international
En savoir plus sur PublicitéDescription ONE-STOP BRANDING SOLUTIONS Labbrand is a leading global branding consultancy that provides comprehensive and one-stop branding solutions. We help businesses define, create and establish a powerful brand identity that resonates with their target audience. Building from customer and market insights, we enable our clients to make informed decision on their brand strategy and program, and create a brand identity that embodies the unique values of that brand. With our holistic capabilities and seamless coordination of market research, brand strategy, brand naming and design, we are a unique branding agency that thrives to build brands that truly stand out. Our approach is tailored to support businesses valorize their corporate brand in transformation times (IPO, M&A, Globalization, Localization, etc...), as well as businesses with the ambition to amplify the performance of their portfolio of brands, products and services. BRANDING FOR TRANSFORMATION Start-up: Create a unique brand identity to differentiate from competitors. Expansion | Internationalization: Adapt branding for new markets and cultural differences, and for IPO ambitions. Rebranding: Reflect a major change such as merger or acquisition. Repositioning: Change how the brand is perceived by consumers. Digital Transformation: Develop a new branding strategy for online presence. BRANDING FOR PERFORMANCE Launching New Products | Services: Develop branding strategy to communicate benefits of offerings. Competitive Differentiation: Differentiate through branding to stand out from intense competition. Reaching New Generations: Update branding to appeal to Millennials or Gen Z. Crisis Management: Use branding to rebuild trust and repair reputation during a crisis.Compétences en Image de marque & branding (27) BrandingCorporate IdentityVisual IdentityBrand StrategyBrand IdentityDigital BrandingLuxury BrandingBrand NamingBrand ExperienceBrand Design+17Projets en Image de marque & branding (9) Avis clients en Image de marque & branding (4) Season FuJi Yoon ParkMia ChenAlfonso TroisiClients en Image de marque & branding (4) LONGiEnergie et Pétrole | internationalGentingVoyage et Loisirs | regionalBluephaPharmaceutique et Biotech | internationalXCMGConstruction | international
En savoir plus sur Image de marque & brandingDescription Your Guiding Partner For Exceptional Brand Experience A compelling brand experience holds the power to ignite genuine interest, foster deep trust, and inspire boundless optimism in the hearts of your audience. At Labbrand, we embark on an uplifting journey to craft captivating and cohesive brand experiences that strike a chord with your customers while remaining aligned with your brand essence. With our all-encompassing suite of services, ranging from brand experience strategy to digital brand roadmap and co-branding, we are here to assist you in supercharging your brand's impact by creating a resonant brand experience. We ensure that all elements of your brand experience are integrated, harmonious, and work together seamlessly, and your customers feel understood, impressed, and eager to engage with your brand. Digital Brand Strategy & Roadmap Our comprehensive plan for leveraging digital channels to build and enhance a brand's online presence and customer engagement. Digital Transformation Consulting We help your brands adapt to the digital age by assessing their current capabilities, identifying opportunities for improvement, and creating a roadmap for digital transformation. Social Media Management We manage the brand's social media presence across various platforms, including Facebook, Instagram, TikTok, LinkedIn, Twitter (X), WeChat, Weibo, Red, and others. Our services encompass developing tailored social media strategies, crafting content, scheduling and publishing posts, engaging with the audience, and monitoring social media performance. The aim is to build a strong online community, increase brand awareness, and foster customer engagement. UX / UI Design We design digital interfaces that are user-friendly, visually appealing, and intuitive, improving engagement and conversions for your brand.Compétences en Stratégie digitale (10) Online MarketingDigital TransformationDigital AnalyticsDigital ConsultingDigital Marketing StrategyDigital InnovationGamification StrategyDigital TransitionDigitalizationDigital ExpertiseProjets en Stratégie digitale (8) Avis client en Stratégie digitale (1) Max PanClients en Stratégie digitale (4) PorscheAutomobile | regionalLONGiEnergie et Pétrole | internationalAudiAutomobile | internationalBluephaPharmaceutique et Biotech | international
En savoir plus sur Stratégie digitaleDescription BRAND COMMUNICATION Creative solutions at heart, we don't cut and paste brand communication strategies. At Labbrand, our communication experts provide comprehensive brand communication services, from brand platform localization and communication guidelines to creative campaigns and media planning, to effectively connect with your target audience. Staying true to your brand essence, we deliver tailored communication strategies for local and global brands across diverse sectors. As a Lead Agency, we sweat the details for you in collaboration with all partners involved so you don't have to. Spanning from ideation to execution, we take great care to infuse every interaction with emotional resonance and authenticity, ensuring that your brand message is conveyed cohesively across the current multi-platform media environment, at the right time. Our integrated approach is the marketing glue to help you achieve cut-through with your audience and amplify your brand's reach. Lead Agency | Brand Platform Localization | Communication Guidelines | Integrated Marketing Campaign & Activation | Creative Assets Development | Social Media Management | PR & Events Planning | Influencer Marketing | Co-branding Communication |Media PlanningCompétences en Marketing (14) Communication StrategyReputation ManagementMarketing StrategyBrand ActivationB2B MarketingCo-BrandingMarketing ConsultingMarketing AnalyticsPop-up StoreB2C Marketing+4Projets en Marketing (3) Clients en Marketing (3) FRIESLAND CAMPINAAlimentaire | regionalSpriteBoissons | internationalQUORN |Alimentaire | regional
En savoir plus sur MarketingDescription The Value of Research is Fully Delivered At Labbrand, we take a unique approach to strategic insights for brand innovation. Rather than relying on existing norms and traditional frameworks, we create models tailored to our client strategy that become standards in managing the brand and experience. Market Entry Research | Innovation Research | Positioning Research | Customer Journey Research | User Experience Research | Digital Lifestyles Research | Brand Equity Research | Brand Identity Research | Foresight Research & Prospective Research ESOMAR MEMBER We are an active member of the European Society for Opinion and Marketing Research (ESOMAR), a professional organization dedicated to promoting and advancing the market brand research industry. WORLD'S TOP SEMIOTICIANS Our team includes some of the world's top semioticians, who specialize in the analysis of symbols, signs, and cultural meanings in communication. WORLD'S TOP SENSORY AND EMOTION MARKET RESEARCH AGENCY Labbrand is recognized as one of the world's top sensory and emotion market research agencies, with a deep understanding of the role of sensory and emotional experiences in shaping consumer behavior and decision-making.Compétences en Étude de marché (13) UX ResearchFocus GroupEthnographyQualitative ResearchQuantitative ResearchIn-depth InterviewsMystery ShopperConsumer ImmersionTrends Research and AnalysisInnovation Research+3Projets en Étude de marché (8) Clients en Étude de marché (4) LONGiEnergie et Pétrole | internationalAudiAutomobile | internationalGUCCILuxe et Joaillerie | internationalFRIESLAND CAMPINAAlimentaire | regional
En savoir plus sur Étude de marchéDescription Labbrand is a leading global design agency, we are the strategic partner of businesses, enterprises and organizations to deliver integrated solutions that bring your brand ideas to life and drive growth with market impact. Labbrand’s holistic approach on Design combines the expertise of identity, packaging, communication, innovation and experiential practices to help businesses lead authentically, evolve and transform strategically in the market. BRAND DESIGN Brand Design transforms the business strategic vision into distinctive and purposeful representations of the Brand. Drawing from our integrated design practice, we create exceptional Brand Design solutions that land your strategic objectives with relevance to the market behaviors and cultural perspectives. Integrated Design Strategy | Brand Signature – Global and China Solutions | Visual System | Motion Identity | Brand Character | Brand Applications | Brand Book and Style Guide PACKAGING DESIGN Our Packaging Design solutions take a comprehensive approach, considering every aspect of the packaging experience, from the way it looks and feels to the messaging it conveys. Portfolio Design Strategy | Packaging Design Architecture | Packaging Concept | Packaging Design System and Extension | Co-Branding and Limited Editions | Packaging Style Guide EXPERIENTIAL DESIGN Our integrated approach to design brings to life the essence of the brand within both physical and digital realms. Igniting conversations through rich product experience and unprecedented collaboration. Brand Character Design | IP Design | Co-branding Design | Pop-up Store Design | Wayfinding System COMMUNICATION DESIGN Communication Design delivers the brand idea through compelling experiences and narratives, the audience is engaged in the brand message to build the desired associations. Brandvertising | Communication Campaign | Campaign Concept and Key Visualization | Campaign Toolkit | Employee Engagement | Print, Digtal and Merchandising | Editorials and Publication INNOVATION DESIGN We take a brand-led approach towards innovation, supporting our client’s growth strategies through a human-centric approach, turning culturally relevant ideas into innovative product or service solutions/brands, that resonate with target customers and end consumers. Innovation Design Strategy for Go-To-Market | Co-Creation Workshops | Brand and Product Concept | Product Packaging Innovation | Cultural Design Innovation | Design PrototypingCompétences en Design & graphisme (21) Creative ConceptIllustrationPrint DesignLogo DesignConcept DevelopmentTypographyCreative DesignBrand DesignIcon DesignCorporate Design+11Projets en Design & graphisme (7) Clients en Design & graphisme (4) LONGiEnergie et Pétrole | internationalBluephaPharmaceutique et Biotech | internationalXCMGConstruction | internationalSpriteBoissons | international
En savoir plus sur Design & graphismeDescription PACKAGING DESIGN Our Packaging Design solutions take a comprehensive approach, considering every aspect of the packaging experience, from the way it looks and feels to the messaging it conveys. Portfolio Design Strategy | Packaging Design Architecture | Packaging Concept | Packaging Design System and Extension | Co-Branding and Limited Editions | Packaging Style GuideCompétences en Packaging (6) Packaging DesignBranding PositioningCustom PackagingFood PackagingCreative PackagingE-Commerce PackagingProjets en Packaging (3) Clients en Packaging (3) FRIESLAND CAMPINAAlimentaire | regionalSpriteBoissons | internationalCoca-Cola & PorscheBoissons | international
En savoir plus sur PackagingDescription BRAND DESIGN Brand Design transforms the business strategic vision into distinctive and purposeful representations of the Brand. Drawing from our integrated design practice, we create exceptional Brand Design solutions that land your strategic objectives with relevance to the market behaviors and cultural perspectives. Integrated Design Strategy | Brand Signature | Visual System | Motion Identity | Brand Character | Brand Applications | Brand Book and Style GuideCompétences en Identité Graphique (1) Identity DesignProjets en Identité Graphique (6) Clients en Identité Graphique (4) BluephaPharmaceutique et Biotech | internationalXCMGConstruction | internationalSpriteBoissons | internationalAlibabaInternet | international
En savoir plus sur Identité Graphique
Équipe
88 membres dans l'équipe de Labbrand Malaysia
HistoireWe are over 100 Consultants | 19+ years leading in the field | Located in 6 countries | Speaking 13 Languages | Serving 20+ Industries | Over 2000 projects | Winning 70 global awards
Récompenses
Labbrand Malaysia a été récompensé 7 fois
Gold @ Transform Awards APAC 20182018-12-01
12 Awards @ Transform Awards APAC2020-12-01
9 Awards @ Transform Asia Awards 20222022-11-01
3 Gold @ Transform Asia Awards 20232023-11-01
Avis clients
7 Avis clients pour Labbrand Malaysia
5/5
(7 avis clients)
Résumé des avis clients
Généré par l'IA
Compréhension approfondie du client
Processus collaboratif et efficace
Créativité et pertinence des solutions
Expertise locale et stratégique
Livrables différenciants et impactants
Compréhension client remarquable
Les clients soulignent la capacité de Labbrand à comprendre en profondeur leurs besoins, marchés cibles et attentes, ce qui se traduit par des solutions parfaitement alignées avec leurs objectifs.
Collaboration fluide et efficace
Le processus de travail est décrit comme collaboratif, ouvert aux retours et efficace, même sous des délais serrés, favorisant la co-création et la satisfaction des parties prenantes.
Solutions créatives et pertinentes
Les livrables, qu'il s'agisse de noms de marque ou de stratégies digitales, sont jugés innovants, différenciants et adaptés au marché, contribuant au succès des clients.
SF
Season FuCustomer Relationship Manager chez Pernod Ricard
ServiceImage de marque & branding
SecteurBoissons
Équipe10001 - 10002
We enjoyed the whole process with Labbrand’s team and were impressed by their high-quality work and professional attitude. Our top choice name 樽乐加 [zūn lè jiā] embodies the concept of conviviality that our brand Drink’s & Co and our target consumers live by. We are delighted to see the launch of our new Chinese name and look forward to using this asset to build our brand.
MY
Maya YetteSenior Extended Stay Brand Managers Choice Hotel Int. chez Choice Hotels
ServiceImage de marque & branding
SecteurVoyage et Loisirs
Équipe5001 - 10000
Working with Labbrand to create the verbal and visual identity for our new brand, was an exciting process. In the co-creation workshop, the team was engaged and open to feedback from stakeholders across the organization, quickly ideating and working collaboratively through multiple rounds of name creation on a tight timeline. We were able to land on a brand name that fits well within Choice’s overall brand portfolio. It is fresh and clearly rooted in the extended stay segment, appealing to future hotel guests and developers alike. We’re excited to see Everhome Suites come to life with our first hotel opening.
JY
Ji Yoon ParkSenior Manager, Regional Marketing & eCommerce, Hilton chez Hilton
ServiceImage de marque & branding
SecteurVoyage et Loisirs
Équipe10001 - 10002
Labbrand has been an outstanding partner to work with in developing the positioning for our new hotell. The team really took the time to understand our hotels as well as target markets to develop strong positioning contributing to our success. Labbrand is an efficient and effective group of team that provides confidence to the client and we look forward to more partnerships with the team.
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Contact
Coordonnées de Labbrand Malaysia
Détails
- Siège social198, Jalan Bukit Bintang, Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
