{"id":2653,"date":"2020-09-24T12:22:00","date_gmt":"2020-09-24T10:22:00","guid":{"rendered":"https:\/\/www.sortlist.be\/fr\/blog\/?p=2653"},"modified":"2020-09-24T12:22:00","modified_gmt":"2020-09-24T10:22:00","slug":"in-housing","status":"publish","type":"post","link":"https:\/\/www.sortlist-test.be\/fr\/blog\/in-housing\/","title":{"rendered":"Comment se positionner face \u00e0 la mont\u00e9e en puissance de l&#039;in-housing ?"},"content":{"rendered":"<p><span style=\"font-weight: 400\">D\u00e9but juillet 2020, Gartner a publi\u00e9 sa <\/span><a href=\"https:\/\/www.gartner.com\/en\/marketing\/research\/annual-cmo-spend-survey-research\"><b><i>CMO Spend Survey<\/i><\/b><\/a><span style=\"font-weight: 400\">, qui regroupe les r\u00e9sultats d\u2019une \u00e9tude men\u00e9e aupr\u00e8s de 432 responsables marketing travaillant dans des entreprises dont le chiffre d\u2019affaire annuel va de $500 millions \u00e0 $20 milliards.\u00a0<\/span><br \/>\n<span style=\"font-weight: 400\">Beaucoup d\u2019informations sont ressorties de cette enqu\u00eate, mais l\u2019une d\u2019entre elles a particuli\u00e8rement retenu notre attention : <\/span><b><i>la mont\u00e9e en puissance de l\u2019in-housing<\/i><\/b><span style=\"font-weight: 400\">.\u00a0<\/span><br \/>\n<span style=\"font-weight: 400\">Selon Gartner, et sur base des r\u00e9ponses fournies par les responsables marketing interrog\u00e9s, 32% de l\u2019activit\u00e9 d\u00e9l\u00e9gu\u00e9e \u00e0 une agence est d\u00e9sormais rapatri\u00e9e en interne. De plus, pour certaines expertises en particulier, ce chiffre peut \u00eatre plus important. C\u2019est par exemple le cas du social media, o\u00f9 53% de l\u2019activit\u00e9 est ramen\u00e9e en interne.\u00a0<\/span><br \/>\n<span style=\"font-weight: 400\">Ces chiffres nous ont interpell\u00e9s et nous avons d\u00e9cid\u00e9 de creuser le sujet en demandant l\u2019avis de 15 experts du digital.<\/span><br \/>\n<em><strong>On a compil\u00e9 tous ces avis dans un ebook, que vous pouvez t\u00e9l\u00e9charger avec le formulaire en face de vous.<\/strong><\/em><br \/>\nVoici ce que vous allez d\u00e9couvrir :<\/p>\n<ul>\n<li>Pourquoi l&rsquo;in-housing est en train de progresser.<\/li>\n<li>Les besoins que les entreprises veulent combler en faisant de l&rsquo;in-housing.<\/li>\n<li>Comment le m\u00e9tier des agences est en train d&rsquo;\u00e9voluer.<\/li>\n<li>Pourquoi l&rsquo;expertise des agences ne peut pas \u00eatre r\u00e9pliqu\u00e9e par les entreprises.<\/li>\n<li>Un podcast exclusif sur le sujet, enregistr\u00e9 avec C\u00e9dric Cauderlier, Lead Digital Strategist chez Mountainview.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2660 aligncenter\" src=\"https:\/\/www.sortlist.be\/fr\/blog\/wp-content\/uploads\/2020\/09\/i3zx6ls7b1.gif\" alt=\"\" width=\"593\" height=\"693\" srcset=\"https:\/\/www.sortlist-test.be\/fr\/blog\/wp-content\/uploads\/sites\/8\/2020\/09\/i3zx6ls7b1.gif 593w, https:\/\/www.sortlist-test.be\/fr\/blog\/wp-content\/uploads\/sites\/8\/2020\/09\/i3zx6ls7b1-50x58.gif 50w, https:\/\/www.sortlist-test.be\/fr\/blog\/wp-content\/uploads\/sites\/8\/2020\/09\/i3zx6ls7b1-288x337.gif 288w, https:\/\/www.sortlist-test.be\/fr\/blog\/wp-content\/uploads\/sites\/8\/2020\/09\/i3zx6ls7b1-576x673.gif 576w, https:\/\/www.sortlist-test.be\/fr\/blog\/wp-content\/uploads\/sites\/8\/2020\/09\/i3zx6ls7b1-339x396.gif 339w, https:\/\/www.sortlist-test.be\/fr\/blog\/wp-content\/uploads\/sites\/8\/2020\/09\/i3zx6ls7b1-373x436.gif 373w, https:\/\/www.sortlist-test.be\/fr\/blog\/wp-content\/uploads\/sites\/8\/2020\/09\/i3zx6ls7b1-478x559.gif 478w, https:\/\/www.sortlist-test.be\/fr\/blog\/wp-content\/uploads\/sites\/8\/2020\/09\/i3zx6ls7b1-516x603.gif 516w\" sizes=\"auto, (max-width: 593px) 100vw, 593px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9but juillet 2020, Gartner a publi\u00e9 sa CMO Spend Survey, qui regroupe les r\u00e9sultats d\u2019une \u00e9tude men\u00e9e aupr\u00e8s de 432 responsables marketing travaillant dans des entreprises dont le chiffre d\u2019affaire annuel va de $500 millions \u00e0 $20 milliards.\u00a0 Beaucoup d\u2019informations sont ressorties de cette enqu\u00eate, mais l\u2019une d\u2019entre elles a particuli\u00e8rement retenu notre attention : [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":2663,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,20],"class_list":["post-2653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-strategie-digitale"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>In-Housing : Comment se positionner face \u00e0 cette tendance ?<\/title>\n<meta name=\"description\" content=\"L&#039;in-housing monte en puissance. 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